When organizing an event, one of the most important thing is to know in detail the design of this in order to make it a success.
But, as in all sector, competition is stronger than ever and therefore we must stand out from the rest in order to connect with our target audience and make them prefer our event. To do this, it is important to take into account the theme, the decoration and even the multisensory experiences that we can make our audience live.
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The design of something is defined by the creative activity that aims to project a serie of objects, products and services in a more aesthetic and attractive way.
Specifically, when talking about event design, we are talking about one of the essential aspects in the organization of events. Within the design we deal with both the final appearance, such as the distribution of the products to be presented and the tone you want to give it, precisely why we must take special care when organizing it.
In many occasions something as insignificant as the chosen tones or the scenography that is presented is what causes the spectators to be really delighted with what he/she is going to see or really horrified by what he/she has seen.
For this reason, and because it is so important, today we will see how to design the perfect event and what factors go into it.
Once we take into account the importance of the design of this, and make sure that it is a fundamental part for our event to get that notoriety we are looking for. We recommend four aspects that will help your event become the 10 event:
It is important to know how many people will attend, where it will be held, what the objective is and what activities will be carried out. This will determine the next phases and will help make the experience much more rewarding for the attendees.
Once the needs are known, as well as a general idea about the final result, it is time to establish a detailed budget, according to the event to be carried out.
At this stage, tools such as renderings are usually used. It is the elaboration of a 3D design that represents the final result of the event. In this way, it is possible to show in a more visual way how the budget has been invested.
In addition, at this point, it is advisable to anticipate unforeseen expenses of the technical material: that is to say, to foresee spare equipment to cover any structural failure or technical contingency. Sometimes this type of material surprises us with failures at the last minute and it is better to be safe than sorry on these occasions.
Once the purpose has been defined and the budget has been confirmed, it is time to start designing the production.
For it is advisable to prepare a script with the help of a technical team that includes the timings of each supplier and the global temporality of the event.
Once prepared, the technical team will have to stick to it, assembling their respective parts in the established time so that the event starts at the set time.
Once everything is finished, it is necessary for the organization and design of future events, to make a final analysis of the event.
We must make a final reflection on those parts that did not go as expected and how we could improve them so that we can always offer the best customer experience.
Apart from the technical details that obviously help greatly to establish a good design, operation and customer experience, there are other aspects that will make your event stand out above the rest and will undoubtedly help greatly to achieve greater visibility in the mind of the consumer.
These elements are more related to the decoration of the event and will give that unforgettable point that the user is looking for when attending an event:
Something quite recurrent and that undoubtedly creates quite a lot of expectation and good memory about an event is to think of an idea that gives meaning to the event and is consistent with the brand.
This will be of great help when designing the event, as it will be the starting point around which our theme will revolve.
To do this, we must be able to tell a story or link it well enough to captivate our audience and remain in their memory. In this way, the experience will be sufficiently impactful for your brand’s message to extend beyond the event itself.
The personalization of elements of the event will give a differential point to your brand and in turn will create a memory of this prolonged in time and space. Some kind of gift that has a practical use as a souvenir with the corporate colors or logo embedded, can help your brand notoriety:
The choice of the ambiance of your event and therefore the furniture and decoration used in this will favor both the interest and the memory of our event.
The more successful this setting is and the more original and different it is from everything so far, the more the spectator will like it, turning our event into a real attraction for the attendees.
Lightning is one of the most important and dynamic elements when it comes to creating impact and ambience in our event.
The versatility of this will allow us to use it in a way that we can make the experience, something really immersive for the attendee, the atmosphere you design will be directly influenced by the type of lightning you choose.
In this way a white light will be the most suitable for a formula event while a warmer light transport us to a more relaxing, closer and intimate place and darker light tones will create expectation and mysticism
This last point may require a greater investment when establishing the budget, but it will certainly not leave anyone indifferent.
The fact of implementing multisensory experiences will give your event and innovative character that will favor that interest and therefore that engagement and brand recall that we seek to achieve