Having an email marketing strategy for events is essential, as it will allow us to establish much more effective relationships with our customers and keep them informed at all times of all the news that we can offer.
With a good strategy we will be able to reach more quality audience, it will allow us to segment and the message will reach the right person, besides being an economic strategy and with almost no cost, it will also help us to build brand loyalty and positive conversions.
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As we have discussed on more than one occasion, email marketing is one of the most fruitful and efficient strategies to implement when developing a communication plan.
Implementing an email marketing strategy will help us to achieve a more effective, direct, focused and above all, useful communication with the client. Something really good when talking about event organization. Because a real and focused communication with our potential and active clients will allow us to keep them informed when promoting an event.
Incorporating this type of tools to your communication strategy will greatly enhance its development. Having a number of advantages that help us through visibility to build loyalty to the message of this:
According to a survey conducted by Hubspot, almost 60% of the people surveyed say that the emails they receive from different brands influence their purchase decision.
For the user it is a very accessible means of communication, which can be consulted anywhere, at any time and from any device.
Taking into account and based on the fact that it is the users who lend us their data to keep them informed, we have a receptive customer who is willing to continue generating value for the company
It allows you to target very specific but also very varied audiences. You will be able to divide your audience. Sending the right message to the right people at the right time.
With this type of campaign, it is especially easy to measure the results that allow us to analyze the viability of the action. In this way, we can assess what works and what does not work, being able to improve the message and thus achieve greater interaction.
Speaking of economically profitable communication strategies, we will say that email marketing is the most favorable strategy in this type of parameters. It allows us to send information to thousands of people at a minimum price
The fact of being a tool that can be programmed through the parameters that you want and based on the data that you previously set, will provide you with a large amount of time to invest in the organization and development of the event itself.
The return on investment that this type of strategy presents when it comes to customer loyalty is quite high, something that will favor the success of your event.
It is a tool with a high conversion rate and therefore generates a large amount of traffic to your website.
This communication strategy has a high conversion rate, not only allowing us to reach a large number of people but also helping us to convert these potential attendees into final attendees.
It is true that this type of strategy is very effective when it comes to communicating with the customer. However, effective communication is achieved with a well-designed strategy. Here are a series of tips to carry out your Email Marketing strategy: