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From sensory experiences to sustainability have become essential aspects for consumers. Being able to capture their attention, have their support and achieve a better relationship with them can help us increase engagement and loyalty.
It is essential to apply the trends according to our business, carrying out those that best suits us. The most important thing is to generate unique, creative and unrepeatable experiences that consumers remember and bring them closer to the brand.
Every year the event organization sector has new trends that make the public enjoy the event to a greater extent. In addition, to make our event a success, we must not only take into account these trends but also be aware that the organization must be exceptional and everything must be controlled.
Attendees are increasingly demanding and competition is much higher, therefore, if you want to generate notoriety and impact your consumers do not miss this article.
Sensory experiences aim to generate memories and remain in the memory of attendees, so originality is one of the keys to successfully develop this type of event.
In order to make these experiences successful, neuromarketing is key. In this way, we can know how different sensory experiences affect consumers.
These sensory experiences can focus on any of the 5 senses, with the most impactful for the public being both visual and olfactory. As we have mentioned, sight is the most used sense since the first impression is very important. Choosing a good venue, good decoration or even good lightning can have a positive influence on viewers, leading to a higher engagement rate.
In addition, because sensory experiences are a unique experience for attendees, this can cause your event to become a differentiating aspect compared to your competition.
Consumers are increasingly demanding and look for companies to generate valuable content about the events organized. One of the main objectives is the possibility of generating a database of customers who, due to the value content generated, are interested in the different events organized by the company.
It seems simple, but in order to share valuable content, it is essential to be able to generate a unique experience that attracts the attention of our target audience and generates a memorable experience for consumers.
In order to generate valuable content, it is essential to know the problems of consumers, use content strategically and, above all, measure the results to know if this content is working properly.
Remember that when generating valuable content it is not only important to focus on the development of this content but also to measure its results in order to know the success or failure of these and improve decision making.
In addition to the two trends mentioned above, there are other trends in the event management industry for 2023.
These trends can help you improve your relationship with your target audience, increase brand awareness, generate greater impact on attendees, improve engagement and differentiate yourself from your competition.
Since the emergence of hybrid events, virtual reality has been gaining more and more importance and this year 2023, events of this type will be focused on the experience of those users who attend in person, the same as those who attend online.
In order to achieve this, it is essential that online users can enjoy all the sensations and experiences that they would have if they attended in person. All this is possible thanks to new technologies that will help you achieve unique, creative and unrepeatable experiences.
This new trend is closely related to the sensory experiences trend mentioned above. Attendees are no longer satisfied with being mere spectators, but rather they are looking to interact in the event itself and become the main protagonists.
Having an original space that generates sensory experiences and connects directly with the attendees is essential for them to consider the event a unique experience.
The awareness of users about sustainability is increasing and therefore they are looking for a brand that is committed to the environment.
As we know, the climate change crisis, waste management as well as the materials used in the different elements that decorate the venue. It is also essential to communicate with attendees about the company’s commitment to sustainability in order to better connect with your attendees.
Consumers are increasingly aware of brand identity, the values it conveys and, above all, the story the company tells.
Events can become one of the best options to tell a relevant story for our customers in which the brand, its identity and values are the main protagonists. In this way we will be able to connect more with the attendees as well as increase brand recall and have the possibility of positioning ourselves in the “top of mind” of consumers.
All these trends that we have shown in this article are the ones that are shown in this article are the ones that are reigning in the events of 2023. The application of these can help us to capture a greater number of people belonging to our target audience, generate notoriety, increase engagement and above all, provide our attendees with a unique and unrepeatable experience.