After the pandemic and its irreversible consequences, people have completely changed their drinking habits. These go hand in hand with a clear tendency to go out less to party and to go for another type of plan that is calmer and less tiring.
The celebration of theme parties is an excellent value proposition to recover that illusion in your customers for nightlife. Below we propose a series of ideas for theme parties that you can choose from. We will also review the types of events that can work best depending on the target audience of your venue.
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After the pandemic, people’s lifestyles and therefore the way they relate to each other and their consumption habits have changed to a great extent. This has led to a major change in the way they approach their business strategies in virtually all sectors.
The leisure/entertainment sector, and more specifically the nightlife sector, is probably the most damaged by this situation, since practically everything around them has changed to a great extent.
The younger generations and to a large extent, the economic livelihood of this sector, have less and less interest in going out partying as reflected in the article “BOTHE GEN Z AND MILLENIALS CLAIM TO BE “GOING OUT LESS”, ACCORDING TO STUDY” in Mixmag magazine.
Therefore, to avoid this, you have to offer a different proposal, an innovative proposal that will save your ‘night club’ from falling into the monotony of the night in which practically every party is the same. It is important to create strategies that make your place the place of reference when looking for an original proposal.
However, it is complicated and everything is already invented, but sometimes it is enough to simply celebrate certain days or dedicate some of your parties to a specific theme to develop a different proposal and a catalog of atypical events that differentiates you from your competitors. Here we provide you with a series of ideas for your parties that will differentiate you from the rest of the nightclubs in the scene.
Lately, theme parties have become very fashionable, and there are even thematic discotheques and discotheques that only dedicate their activity to one type of event.
It is not easy to generate ideas for parties that differ greatly from the current offer in nightlife, however, emphasizing what was said above, sometimes it is enough to offer a reason to celebrate or even a certain time in which to set the mood.
These 3 options are a must in any nightclub, they are the most expected of the year and also the most general, therefore they are usually held in almost any place. Among the most common ideas, the following stand out:
It is the perfect time to dress up in scary costumes and choose the best accessories and decorations: pumpkins, spider webs, characters to set the mood of your place, terrifying shows by professional actors, etc.
Following Brazilian customs and trends, the public has welcomed with great pleasure this type of celebration in which attendees dress up and dance to the rythm of the samba.
This type of parties are somewhat less common, however, in recent years, practically all venues are sold out after Christmas Eve
The last and for many people the most anticipated party of the year is New Year’s Eve. Prepare cotillion bags to give to the attendees on their arrival, including everything they need to have fun (confetti, streamers, beanies, hats, bow ties, masks, etc.), and accompany it with good music.
With digitalization, the distribution of new music and new genres is the order of the day, this has caused that the musical tastes are increasingly varied giving rise to new genres and, therefore, to a much more varied type of parties and themes.
A night where the music is the protagonist and where only Reggaeton, Techno, Electronic, House, Latin Rhythms, Rock & Roll or Salsa, you decide according to the tastes of your target audience. This type of parties, especially with the BOOM of electronic music, there are more and more discotheques or sessions of a single musical genre that organize this type of parties. One of the musical genres that is gaining more importance in recent years and can be a good theme for your disco parties is K-POP.
The parties that present a musical theme either of an era or a particular style have a great reception by users. On the other hand, period parties are not as often as the previous ones, but they are undoubtedly a great option when it comes to attracting an audience. The characterization involved, as well as the style of music of these, will attract audiences of multiple ages, the party will be a success:
Costumes and cancans, feathers, cabaret and jazz will make you move your body to the rhythm of the Charleston
Bell-bottoms and tight clothes, lots of rhythm, lots of dancing and lots of Bee Gees. ABBA will not miss this event.
Frizzy hair, skinny pants, rock aesthetics and a lot of extravagance. Los Secretos, Los Ronaldos or Los Rodríguez can’t be missing in your tribute.
Spiked or studded belts, lots of makeup, blonde highlights and as ECDL says, sneakers in your club.
All venues have a great potential to develop these kinds of parties that attract the attention of their customers and motivate them to visit them.
Moreover, it is the perfect time to start to stand out with theme parties or in honor of something or someone. You just have to look for the trendy themes that people are interested in and set our place in them and thus attract the public.
What is clear is that the new generations, generation Z and Millennials, are enemies of routine things and with this article we want to give you a hand. Now you have the ideas that differentiate your events for nightclubs, but do not forget that the originality of the event without a communication behind it will be nothing.
There are several strategies to promote or advertise an event on social networks, you just have to find the ones that best suit the type of event you are going to do and the target audience you are going to address.
If you want to know how to promote an event on social networks, we tell you all about it here.