Having a business plan for a company that is dedicated to the organization of events will help you determine the direction you want to follow within the sector. For this plan to work, we must detail all the tasks that will be developed during the organization process.
First, we must determine a cover page with all the details of the event, followed by a series of contents in which we will include a summary of all the sections that are within the business plan. We mus also include the history and business structure and a summary with the description of the event. Other steps to consider are: the development plan, event requirements, marketing and communications plan, financial plan and risk management.
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The business plan for an event planning company serves to communicate the strategic plan of an event, it is a document that will help you to focus your way as an event planner and at the same time it will serve as a presentation to sell your event idea to potential investors.
The event planning business plan should be comprehensive and include all aspects of the event. It must be convincing since investors need to perceive that it is a viable event and a good opportunity to get their money’s worth.
In this guide we detail all the sections that should be included in the business plan for an event management company, keep in mind that the business plan should be a living document, update it whenever there are new developments.
Make a cover page that includes the name of the event, the title of the document and captivating subtitle, the date, the period covered by the plan, the logo, an image of the event and contact details.
Make sure the business plan is easy to navigate by including a summary of all the different sections of the business plan, including the title of each chapter with corresponding page numbers.
Describe who you are and what your experience is with event planning. Tell the story of your company and its past accomplishments and finally, introduce your staff with their positions, titles and job descriptions.
Explain the vision and mission of the event, the objective and what is expected to be achieved before, during and after the event. Details how each of the objectives will be achieved with time scales, who will be assigned each task and how they will perform it.
Describes the event in more detail and includes an overview of the event’s content and planned program.
Tell what demographic the event is aimed at, why it will appeal to them and how they will market it.
Summarize how the event will develop in the future.
Describe in this section everything you will need to hold the event, these are some of the many things you will need:
Describe who your audience, participants, viewers are and how you will approach them.
Summarized all potential sources of revenue and profit from the event and lists anticipated expenses to demonstrate that the event is financially viable and achievable. Such as:
Risk management includes the process of identifying, assessing, describing and explaining risks that may arise with respect to objectives, program, finance, operations, reputation, legal audience, health, safety, security, etc., will be addressed and mitigated.
As you have seen, a business plan for an event planning company is simply the explanation of the business idea of the event and why it will be successful. The more details and analysis you include, the more complete and successful the event planning business plan will be.