Publicizing an event is a relatively cheap way to give a lot of publicity, achieve virality and if it is done well, it also implies a considerable increase in the number of attendees and the traffic of people to the event.
Here are 6 tips or advice that will make your communication a great advertising vehicle for your events in a nightlife context in which the offer is so numerous that makes this communication a must.
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Although the nightlife scene is usually related to diverse social problems, we forget many times about its numerous benefits which go beyond economics.
Since with our blog we try to give advice for increasing the profitability of your business, we won’t go deeper on this issue but we want to remind you that leisure is a complex area and very important for life and human development.
The current concept about nightlife was born in the 1960s and 1970s in major European and American cities as a result of the union of creative and culturals sectors as architecture, fashion and music.
Thanks to this movement, many outdated cities, until then, rose economically and socially after joining this movement, especially from the 1980s.
In addition, we can see how nightlife has assisted to sites democratization and development as it is explained in the article La turistificación del ocio nocturno: Nuevos retos y desafíos en el estudio de la ciudad turística.
Having said that, if you desire to attract more customers to your business, here we share our recommendations.
According to data from a study which was made by Noche Madrid, 78,3% of tourist marketing professionals that attended the last edition of Fitur, consider nightlife as one important factor to choose a tourist destination.
In other words, quality nightlife promotes tourists choosing a certain city over other; in other terms, many tourists of a city consume nightlife.
Therefore, we recommend you look for a hook for this sector. For example, try to contact a blog or travel agency, offer an inspired menu in traditional food of the region or try to show them the festive spirit of the zone.
Nowadays, innovation is important in all sectors and for nightlife is not different. If you have a nightclub, you can try to celebrate a quiet party with which, in addition to having less problems with neighbors due to the noise, you will be able to offer several musical options to your customers, although you don’t count on different rooms.
In addition, you can organize thematic parties which are based on esthetics and music of a decade, film or artist in particular and indeed award who attends characterized by chosen theme. In this way, you can get people who don’t usually search for this type of environment, feel attracted to these events.
Having an image and defined target audience is very important but also it is adapting to new times, trends and current lifestyles.
That 's why we recommend your offer (food, music…) being varied but it doesn’t stay away from your initial concept. Thus, for example, you should include vegetarian options or without gluten in your restaurant or musical repertoire wider in your nightclub.
Another option it would be establish a specific day of the week to satisfy specific musical taste or make different rooms available for every style. In this way, it will decrease the possibility of losing potential customers who eat a specific diet or dislike a particular music.
We have to take into account that these are small adaptations because you shouldn't change your grill menu in order to only offer vegan dishes in its place or completely remove reggaeton from your cocktail bar to only play techno and reach an audience more alternative. Remember to maintain your scent although you try to attract more people.
Count with a wide sales network can help you to reach an audience that doesn’t know you yet or hasn’t come to experience that services can provide you. Thus, seeing your business appear in apps or websites that are related to your sector, it may perceive you as confident and decide to attend to your establishment.
If after this, your experience is pleasant, it is very probable that you will repeat or recommend it within your personal circle or indeed through your social networks.
For this reason, we suggest to expand your promotion network. Rely on Premiumguest services you can do this in a fast and easy way, because we collaborate with more than 150 companies that can promote your services.
Marketing is a great ally, both online and outside.
In physical world you can attract new customers to your local using promotions as, for example, establish one day of the week or month with special discounts, create alliances with zone business or apply a discount to those customers who attend in their birthday.
In digital world, you hold sweepstakes or public content on live of your event, counter or kitchen, etc., through own channels. In addition, it is important to implement tools such as SEO or SEM, as we explain in 9 channels that will help you to attract more customers.
Both websites and social networks are a great tool to keep contact with your real and potential customers, such as show (or indeed sell) your services and create your brand image.
That 's why it must show the best version of you, requiring constant maintenance and updating, which can become something complicated. Whether you already have your own website or not yet, it can be very useful for our creation service or updating of your corporate website.
Think about how it is more probable that your audience will find out information about you; what must do to recommend you; profit from the power of marketing, both digital as in your real life and try to do different things in order to watch what works for you and what does not.
Remember that sometimes, it is possible to learn and grow up much more tasting and rectifying from our mistakes than whatever way.