Since the emergence of social networks, their exponential growth has been increasingly rapid to the point of becoming one of the main social media. This rapid growth, together with the effective conversion of sales, has turned them into the main channel of diffusion when it comes to marketing strategies.
Next we will talk about the importance of these at a business level as well as the advantages they have in the nightlife sector and more specifically in the organization of an event. Following this line, we will finish our article with the definition of the multiple ways you can use to promote your event.
Social networks have taken center stage in people’s daily lives, maybe you personally are not convinced and that makes you think that they are not necessary for your business but what is a reality is that 9 out of 10 Spaniards use them, that adds up to a total of 41 million people.
There is no doubt that they are today’s communication tools par excellence. By making use of them, they will provide the necessary help to capture the attention of the audience, turning strangers into potential customers, thus causing greater visibility. This makes it ideal to advertise and publicize your events.
At a business level, they will help us to achieve a bidirectional communication between client-company, being able to expose your products and services, giving us the option to launch news, offers and advertise events, but also allowing us to interact with the opinion of your customers providing a good and healthy communication between company and customer.
Social networks are essential for the organic growth of a business. It doesn’t matter the volume of the business, the number of employees or the amount of sales it has.
The organization of an event requires taking into account many aspects: the space, the capacity, the catering, etc. But there is also one that is essential to make it successful: the communication strategy to announce and promote the event, this will be the key factor that will allow the event to reach a greater number of people who may be interested and attend it.
Social networks have become a powerful tool for the promotion and advertising of events because most of your potential customers are there. If we take advantage of this exposure and sell it in a way that is really attractive to them, as well as interesting, we will have the possibility of reaching many people in a very short time, thus achieving a very high conversion rate of strangers into potential customers.
We could say that social networks are like digital showcases which show from the products and services to the image and values of the company. Therefore, they are an excellent business card for your business from which you can advertise and publicize your events.
Here are some tips with different ways to promote your event on social networks.
To ensure that the promotion of the event is successful, it is important to establish a strategy that is oriented according to the objectives set, that is, to develop a roadmap to be guided. This is where we define both the style guide where users will more easily identify the event but also the actions that we will carry out to achieve a certain goal.
Not all platforms serve the same purpose, and therefore not all platforms will help us to correctly connect with our audience. You should carefully select those most used by your target audience in order to create a coherent and direct message. It is advisable to start planning content at least three months in advance.
Below we talk a little bit about the main social networks where you can have a presence, the current type of audience in Spain and what works best for you to promote your event.
Digitalization in communication has made things much easier: the possibility of being able to create a message on social networks that helps to spread the event, will give it a visibility and engagement that until now was unfeasible. You will be able to reach a wider audience and in a more segmented way with different content, allowing you to establish a much more accurate announcement of your event. To achieve this, it will be necessary to have knowledge about our audience because it will depend on it having more or less conversions and that the advertising of your event will be a success.
Create, use and promote a specific hashtag for the event, creating an eye-catching hashtag will be able to achieve from social debate to a whole movement. It will help to find your shared content and generate conversation with attendees and interested people around the event and the public will be able to easily identify content related to the event
Another way to advertise your event is to use ‘Influencer Marketing’, a marketing strategy that has grown a lot in recent years thanks to its good results, because the consumer audience is relatively young. With respect to all of the above, it is much more expensive and would be similar or equivalent to a conventional advertising campaign. However, the results are really good, providing visibility to the event, much higher than any other of the above.
Undoubtedly, boosting your social networks is something to value when establishing a communication strategy in your company. It will help us to enhance the brand image, gain more potential customers and therefore boost sales. Another great point in favor is that it involves a lower investment because really when we talk about organic growth (of our brand image) which does not involve any investment. We hope this guide will help you to promote your next event.