An important part of organizing an event is the search for sponsors. You should pay special attention to this aspect because the success or disaster of the event you are going to develop depends on their investment. You must carry out a good proposal in such a way that you sell an attractive idea and above all carry out an analysis that will clarify those sponsors who would be willing to invest certain capital in your event.
Precisely for this, you must have an action strategy that allows you to find the best ones, and sell them your proposal in such a way that they trust it blindly. Here is a series of steps to follow and on which to rely to carry out a good search for sponsors.
When we plan an event, we must take into account who sponsors we can count with for its development because it provides a considerable economic investment in order for it to be celebrated. Firstly, we must take into account which ones are sponsors we are interested in and it will depend on the type of the event, style, theme, celebration place or indeed type of sponsorship that we need. (If you want to know more, click here)
As it is logical, it is not the same as an outdoors event in the morning in the north of Spain than in the night and in the south, because the theme changes and indeed the catering and drink menu is very probably that it is different. From here, we will take into account a number of steps to consider to reach sponsors that suit us best in order to celebrate the event.
Perform an exhaustive search of the different sponsors in order to make the following steps more simple. For that purpose, we will start searching sponsors by category within our sector, so that they go as well as possible with our event.
Another option is searching similar events to ours and investigating sponsors who have collaborated with them. In this way, we will have a range of possible sponsors and finally we will be able to decide on which ones are truly we are interested in.
Once sponsors are selected we must decide on which proposal that fits better for the corresponding sponsorship of each selected company. Once we decide which proposal we need in accordance with the sponsorship of each company, we will establish contact with the sponsor.
Once we decide which proposal we need in accordance with the sponsorship of each company, we will establish contact with the sponsor. At this point, it is important not to make a mistake and avoid the practices that everyone resorts to, such as sending an email, as all companies are saturated with emails and may never read our proposal. Another very frequent mistake is calling the phone and directly marketing department as they will most likely redirect your request to an email address where general requests arrive.
In contrast, the best option is contact directly through LinkedIn, because you will be able to find the direct contact of the person who is engaged in that activity within the company and this will probably uncover other interesting contacts in companies related to the sector.
From here we will collect a number of contacts and we will start to establish an approach with them through their personal company email. Firstly, we will introduce ourselves and explain briefly the reason for our email. In case of not match with the person, the most probably is they facilitate us an email much more particular than we will be able, finally we establish the contact.
Once we determine who we must address, we will write an email with our sponsorship proposal. It is important to get started with the email pointing out who we are and explain briefly the reason why we are in contact and in which form we would like you to participate.
We must do a monitoring because it is probably they don’t answer us immediately. We must offer a time frame and once it expired, send again another email or make a brief phone call. Both must be short, making a quick reminder of the proposal you were sent. If finally this doesn’t work, maybe it is time to pass the following sponsor of our interest and start again to follow such steps.
In short, we have to take into account a number of tips to get sponsors for our event we must consider: