The advance sale was only permitted generally for huge events or concerts where the risk of not having tickets was high, but now this perception has totally changed.
It has generated a new trend. The general consumer has been forced to scale in terms of higher spending, where the customers of VIP zones. In this post-pandemic period it has been very usual seeing how many locals have canceled the general ticket version, being only available in different types of VIP zones.
This is something that to many have been unprepared and it has caused discrepancy between the consumers due to the price scale regarding what they were accustomed to, in addition to having to reunite a minimum number of people to enjoy it. Despite this, for leisure companies there has been a benefit very high as the average entry base cost of customers is considerably higher.
All this has been by the hand of digitization of event management. Without online booking, handling all those tickets hadn’t been possible. If we replace having to join hundreds of persons at the entrance of the club trying to get a ticket for all their group, with a simple procedure through a smartphone, there is no doubt that the last one facilitates the service for both companies and customers.
For many clubs it existed the option of, although existing the advance sale, allowing introduce himself at the last moment and having the possibility of entry. This spontaneity of the plans have been drastically reduced. It 's not yet usual the image of long queues in clubs in the small hours like 3 years ago.
For the consumer, although he is not accustomed to being anticipated, it is also a benefit because he ensures the night by removing uncertainty of being able to enter or not, having to seek an alternative plan in the morning. As a consumer, the option that assures fun is more valued than the one that turns the plan into an uncertainty.
It is a great improvement in the management of large numbers of people, avoiding long queues within the public space, which avoids security problems for both parties, such as aggressions or robberies.
But more important, is all the information that is provided about the attendance to the event. Without box office sales, the information received about the capacity is total. Companies have to take advantage of it, and see it as a great opportunity to have a complete view of both their event and the public attending them.
The advance sale shows exactly how many people are going to assist your room. This helps to refine the calculations for the event, both in terms of stock of items such as beverages, having only the necessary for the average consumption of a particular number of assistants, like the necessary staff to attend, being able to calculate the ideal security workers or waiters.
At the end, this provides accuracy for the prediction of all types of amounts, it means a great economic saving for companies, avoiding the deployment of excessive resources, which is entirely avoidable thanks to a complete digital management of events.
To this, it is added the obtained information about the public through the only purchase, detecting profiles thanks to buying platforms. In contrast to the purchase in person, it is possible to obtain a full report of who the customers are, their characteristics, what patterns of consumption they follow and what type of events go through every profile. With a correct analysis of all this information, it can personalize the content it shares being more precise with the customer preference. Also, these customers which we obtain a profile, will create different groups of target customers to try to reach, increasing the impact and as a result, sales.
Nightlife digitization, speeded-up by the pandemic, has come to stay. It is an essential tool for a correct management of events, reporting benefits both companies and consumers. Management programs as Premiumguest are experts in all these functions, helping to get the most out of events thanks to a digital approach.
Is the advance sale the only sale option of tickets selling? Or is the box office option still viable?