Increasing ticket sales is a simple task if we use the right tools to achieve the desired objectives. Having a good web positioning, issuing a statement or using social networks and sweepstakes are nowadays the most successful ways if we know how to use them.
One of the most important tasks when organizing an event is the sale of tickets for the event, since it represents a very important economic part and most of the financing for the event depends on it. There are more and more formulas, such as the sale of tickets in advance that allows one to obtain a previous liquidity to be able to begin with the first payments to the suppliers or the previous recharge of the cashless wristbands.
Another important part is to achieve a higher number of ticket sales for our event. This simply boils down to reaching out the potential customers to increase sales. There are many ways to boost these sales, such as building customer loyalty, having a trusted ticket agent that offers the buyer all the necessary information or using different promotional tools.
In order to increase ticket sales, SEO is important. Search engines, in particular Google, whose ranking is essential to increase those sales, since the vast majority come from online sales. Good positions in search engines make an important difference and that is why we must take care of SEO.
If we want to take care of the SEO and have a good positioning in the main search engines it is important to choose and use the right keyword. Generally these words are the ones that the user will use to perform a specific search about something that interests him. We must use these words strategically in our website to achieve a positioning among the top 3 positions in Google. It is also important to take care of our website or share updated information.
A press release can be an important resource to publicize our event and let the media know about it and therefore, potential customers. This is an economical resource but for it to have the value we expect it must be written with quality so that journalists do not ignore it.
The document should be brief and include a statement of intent. The purpose of this communiqué at the end is to provide official information about an event so that the media can pass it on to the rest of the public, usually a target audience. The main objectives of this type of press releases are: to obtain media repercussion, to give visibility to the brand and SEO positioning through news websites. But the press release is not the only thing that will allow us to reach our audience. Social networks also play an important role in the dissemination of our event thanks to the speed of the information transmitted through them.
Here are some of the social networks you can use and how they work, so you can choose the one that bests suits your event:
It is one of the most popular social networks worldwide. The services offered to advertisers are among the best, since it has a wide advertising interface. Here advertisers have all kinds of options to promote the content they want or to publicize their products, services or brands.
Twitter has lost popularity in recent years but still remains a viable option for advertising. It offers ad options that pursue different types of objectives: leads, conversion, app downloads…
Instagram shares with Facebook the same way when it comes to advertising, thus facilitating the work in the case of managing social networks, because it will allow us to run simultaneous campaigns on both social networks. In Instagram what works best are visual campaigns.
These ads are made through the same platform only that they are created through the same platform only that they are created through an Ad Manager. The ads can be made with images and videos in different commercial formats and must be between 5 seconds and 1 minute. This social network offers several formats: ads in the feed, video ads, challenge…
First of all we must set a very specific goal before organizing a sweepstakes and determine if what we want is more email subscribers, sell more tickets or that our content is known and shared.
Once we have determined our objective it is time to get to work on the sweepstakes. We need to determine a sweepstakes that is easy to enter and allows us to randomly draw the winner. To do this we need the participants to perform specific actions and select the winner based on who has performed the best action. In addition, we must establish rules for the sweepstakes that must be complied with and establish a time frame for both participation and for sending the prize to the winner, in this case tickets to an event.
Another important factor is to use the sweepstakes itself as a promotion of the event itself, mentioning it in social networks, through email marketing or anywhere we have determined as important to publicize both the event and the promotion itself.
Finally, it is very important that we are prepared for an increase in interactions through our social networks due to the sweepstakes. We must be attentive to the comments, questions or doubts that all participants have and respond so that the information is clear and thus participation increases.