Digital transformation, a necessity in the nightlife industry
Persona muestra una bola de discoteca tras una cortina plateada
Foto perfil autor artículo: Álvaro Martínez González
Evania García
November 27, 2022

Digital transformation, a necessity in the nightlife industry

Every day technological changes are more present in our lives and it is important that companies adapt to them. Not only does it offer a wide variety of advantages for our customer but also for the owner of the premises or company. Digitalization will help you to reduce costs, optimize tasks and collect data automatically.

All this, we know that it is very difficult to learn how to manage it alone and that is why we have created PG Academy. Here you can find courses that will help you take a step forward in the digitization of your company and make the most of the new changes.

Request a free demo

In an era of constant technological evolution, companies must adapt, as failure to keep up to date can mean failure.

The Covid 19 pandemic put event organizers, promoters and nightlife entrepreneurs in check due to closures and restrictions. This situation, coupled with the evolution of technology, led to a climate of transformation in which companies had to adapt immediately to ensure their survival, implementing digital solutions and automating processes.

Today, technological changes continue to set the pace for organizations and many companies are accelerating the pace to match those that are leaders in digitization.

Failure to keep up to date in this era of constant evolution can mean failure, since the competition can surpass you and you will be left behind by your customers, no matter how good the product or service you offer is.

Digitalization provides many advantages to companies:

  • Improved management
  • Optimization of tasks and resources
  • Reduces costs
  • Reduces response times
  • Data collection
  • Improved information analysis
  • Improved data security
  • Strategic approach
  • Better decision making

For all of the above reasons, it is important to be prepared for this changing landscape. The best thing to do is to learn, respond to thee changes and emerge stronger to continue growing.

Premiumguest drives the digital transformation of nightlife with PG Academy

Aware of the need for digitalization in nightlife, at Premiumguest we want to do our bit to help the sector accelerate its digital transformation and keep up to date with the technological changes and trends that arise.

For this reason, we have launched Premiumguest academy, a free training platform to nightlife professionals, in which we offer a series of courses to provide our clients with knowledge in different areas and help them get the most out of the essential tools for managing their business.

Our goal is to provide the owners and employees of nightclubs, hotels, restaurants, lounges, etc., with the maximum capabilities to develop their business more effectively and make their brand even more profitable.

Premiumguest Academy is aimed at employees of marketing and communication departments and offers the greatest flexibility for nightlife professionals to learn at their own pace, at any time and in any place. And they can be completed in between 20 and 30 hours. In addition, all courses are certified upon completion.

These are the courses available in the first phase:

Social Ads Management

How to promote your business on social networks through targeted advertising to attract new customers.

Introduction to Premiumguest’s CRM mindset

You will learn all the functionalities of the CRM that Premiumguest works with to better manage the company’s sales and customers.

How to promote events in RRSS

Social media is a great tool to promote a business, but it must be done in the right way to reach the right audience. With this course you will learn how to do it.

Using the Premiumguest platform

With this module you will learn all the functions of the Premiumguest platform to use it efficiently. In addition, they will learn how to automate routine tasks in order to focus on more strategic ones.

Introduction to WhatsApp Business

With this training you will learn how to connect directly with your customers, in a simple, professional and more personal way through this application.

This training, as a whole, has a market value of 3,000€. At Premiumguest we offer it free of charge to our clients to support them with the digital transformation of their business or leisure premises.

In the first phase, the training will be aimed at Premiumguest’s more than 700 clients, with an estimated volume of more than 1,200 users. Subsequently, in the second phase, it will be open to the general public, giving nightlife entrepreneurs the opportunity to train more than 50,000 employees that the sector has.

We are at your side!