When carrying out a marketing strategy, you should take special care when selecting the channel you will use to contact your target audience, as the success or failure of your strategy depends on your insight when it comes to finding this channel.
In today's article we will discuss and recommend 8 channels with which you are sure to get it right when it comes to establishing communication with your active audience and which you should definitely implement your strategy.
Increasing the number of customers is something crucial, as well as getting that such customers believe again in you and repeat their experience.
You have to take into account that every type of business, as well as the target audience, it requires the use of specific channels. Even so, here we explain to you some online channels that you can use to increase the amount of customers. You don’t have to use all of these but you must get to know all your possibilities.
Count on website has become something necessary because it is a own means of communication which you can show brand information and sell your product or service. In addition, it will be under control every time and it won’t disappear if you don’t wish to.
At the same time, it allows you to obtain information about your customers, like, for example, what section interests them, since where they access your website, how long they stay in it,etc.
Although, for obtaining good results and being a successful website, is crucial that make use of SEO and SEM, at the same time it has to maintained updated. If you don’t have a website or need to update that you have, we recommend that you do it as soon as possible.
This is the adaptation and improvement process of the structure and content of a website in order for search engines (Google,Yahoo,Mozilla,etc.) to show it as close as possible to the first results.
In this way you can increase the number of website visits and thus of your sales product or service for free.
Although it is crucial taking into account the SEO implementation in any online business, it is recommended to complement it with SEM, especially at the beginning.
The SEM concept, in contrast to the previous, involves those actions which promote the website visibility through the purchase of advertising space and keywords.
Newsletter or informative bulletin is a way of communication with your audience to get to know information that you consider pertinent and useful for your audience. Although the last mission is increasing your gains, in the newsletter you must avoid “sell yourself”.
Some applied tips would be: being a regular communication, which adds value to your brand and get a connection with the reader, which has a personal touch and in some way, it provides expert opinions on topics related to your sector or your company’s values.
Although this is a very powerful tool within email marketing, it is not the only one, as mailing campaigns get great results. In these emails if you show your intention to sell through offers or promotions of new products, you shouldn’t leave aside the benefits and values of your brand.
Social networks enable reaching a wide audience both organically (that is, your followers which already trust you) and advertising your account or services to reach potential customers.
In addition, as well as your website, it is a great opportunity to create a brand identity and public content that shows your values and the benefit of the experience you offer.
For example, you can post images of dishes served in your restaurant or the last party celebrated in your club, as well as famous characters who have visited your establishment or customer opinions more satisfied.
To make this channel effective, we must think previously in what is the social network more adequate for our target audience. For example, youth prefers using Instagram, while Facebook has an older audience, according to Estudio de Redes Sociales 2021.
At the same time, we must avoid making our followers feel that we are pressuring them to spend money with us, but rather they must perceive your content as interesting, entertaining or beneficial in some way.
With Google My Business you can facilitate to all persons interested in data establishment as your location or opening hours of your business, as well as a brief description that you offer.
In addition, you can add your telephone number, link your website, showing photos of your products or services and compile opinions of your customers. This helps you with the attraction of new users at the same time that you will obtain statistics of how these contact you.
Face-to-face dealings are essential, but we must accept that technologies are already a fundamental part of our daily lives, therefore, they must also be part of your company 's. According to Statista, more than 95% of Spaniards were Whatsapp users in 2020.
For this reason, it is a good idea to use instant messaging apps to solve doubts for your customers and in the case of restaurants and similar, it can also be used to make or cancel reservations.
Although the management of these last can be confused, a fast and simple connection is a useful form that your customer feels closer to your brand and thus trusted.
Some recommended apps for this function are WhatsApp, Facebook Messenger and Telegram.
From them you can create special customer groups with you wish share offerts and indeed to make surveys about the reception of new services, as well as to ask for suggestions for improvements,opinions,etc. All this always with the prior authorization of the customer.
During the last years, the majority of businesses which didn’t count with the presence of online sales have taken the big step and have bet on digitalization.
But, once this step has been overcome, it still has improvements that can be carried out. One of our recommendations is offering your services through different platforms.
For example, it is favorable that you use your own website for this but expanding your promotional network, you will reach an audience which probably you won’t be able to reach in another way.
Therefore, by selling tickets or allowing the possibility of booking a table in your restaurant through external channels, there are potential customers that are interested in you and they will count with your services.
In short, these channels are useful to increase the sales of your business. Our advice is to think about which of them you consider most useful for your audience and put them into practice, because businesses work different tools.